Tuesday, April 27, 2010

Nike, you still suck

The other day, walking from Shibuya to Harajuku, we noticed... something going on in a small park between the two towns.
We'd seen the colorful signs once before, lots of writing and artwork, and something about Nike!?
This time we decided to stop and take some pictures.

I took a picture of the URL on this poster so i could try to find out what was going on here
I have to admit, i've always hated Nike, so without even knowing what this was about, whomever wrote this already had my support
"Park is Ours"
Yes, but who's?
Radical Knitters sound rad
The park in question, or some of it
Some of the artwork

So, i got home, found their blog and read up on the story.
In short, this appears to be what's going on:

"In the name of Lifestyle Branding, corporate giant NIKE is taking away a public park for their Marketing Strategy.
A number of homeless people and artists who frequently inhabit the park is stripped away their access to a space that is free of Consumerism."

Apparently Nike bought the park from the city, without any sort of public hearing, and has already re-named it "Nike Miyashita Park"!
Well, that's just great.
It may not sound like such a big deal; a huge company buying and cleaning up a city park, maybe even improving it in the eyes of some people, but i think it's deplorable.
Perhaps coming from a city that has had its fair share of unjust evictions in the past few years has made me extra sensitive to these issues, but seriously...
Just imagine a park in your own neighborhood, being stolen and re-named by a corporate giant.
How about a "Folkets Starbucks Park" on Nørrebro?
Or an "Adidas Enghave Park" on Vesterbro?
If Nike is successful, and at the moment it looks like they will be, this is something that can happen anywhere.

Here's a short movie about the situation:

8 comments:

  1. Jeg kan ikke love, at jeg ikke ville besøge Starbucks Park - hvis de solgte kaffe! Mmm!
    Spøg til side, det er sgu et skræmmende koncept!

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  2. Ok, men jeg venter altså udenfor!

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  3. Altså, hvis der var nogen, der tryllede parken om til en kæmpe Starbucks, skulle du heller ikke høre mig klage!

    Nej, jeg forstår godt, hvad du siger. Lorte-Nike.

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  4. yup, this sucks. And it's taking over and over. Have you read/seen blogs/documentaries about children under the age of five,six working for Nike or other brands like that?
    They're breathtaking and unfortunately, in a very bad way.... :S

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  5. That is so awful that they were allowed to purchase the park with out talking to the people in the area. If that happened in my city people would be so upset! :( On a positive note - I really like the cat painting in the park.

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  6. Wow, this is incredible. It looks like they've already gone quite far with this plan while making damn sure to hide it from the public. Nice going, Nike. Grrr.

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  7. Wow, this is incredible. It looks like they've already gone quite far with this plan while making damn sure to hide it from the public. Nice going, Nike. Grrr.

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  8. Haha, kaffe var det forkerte eksempel... McD?

    Dora, that's exactly why i've always hated them.

    San Smith, the people who use the park are obviously upset, but i'm not sure the rest of the community gives a crap.
    And even if they did, the deal seems to be done.
    (I love the cat too!)

    aixxx, right? Such bastards!

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